International Business Fundamentals

Overall Curriculum Expectations

By the end of this course, students will:

Business, trade, and the economy
• demonstrate an understanding of terminology, concepts, and basic business communication practices related to international business.
• analyse the impact of international business activity on canada’s economy.
• demonstrate an understanding of how international business and economic activities increase the interdependence of nations.

The global environment for business:
• analyse ways in which canadian businesses have been affected by globalization.
• demonstrate an understanding of the factors that influence a country’s ability to participate in international business.
• assess the effects of current trends in global business activity and economic conditions.

Factors influencing success in international markets:
• analyse the ways in which cultural factors influence international business methods and operations.
• assess the ways in which political, economic, and geographic factors influence international business methods and operations.
• identify and describe common mistakes made by businesses in international markets.
• evaluate the factors currently affecting the international competitiveness of canadian businesses.

Marketing challenges and approaches, and distribution:
• assess the challenges facing a business that wants to market a product internationally.
• compare the approaches taken by various companies to market their products internationally; • demonstrate an understanding of the logistics of, and challenges associated with, distribution to local, national, and international markets.

Working in international markets
• analyse the ways in which ethical considerations affect international business decisions.
• assess the working environment in international markets.
• demonstrate an understanding of the process for crossing international borders as it relates to international business.

Outline of Course Content